Livelihood

Awareness of disease and symptoms is essential for screening and early detection. If members of the public are aware of a disease and its symptoms, they are more likely to take action to prevent it from happening to them or go to healthcare providers for check-ups. On the other hand, if people are not aware of diseases and healthcare options it keeps them from taking preventative action or from visiting their doctor and accessing care.

What causes a lack of awareness?

Lack of awareness is due to the absence, inaccessibility, or inaccuracy of information, which is sometimes made harder by cultural taboos, myths, and fear, which can stop people from taking preventative action or seeing doctors.

Lack of awareness also leads to stigma

Lack of awareness is not only dangerous in terms of worsening health outcomes; it can also be divisive in society and can affect the quality of life.

For example, a young child with hemophilia may not be invited to a friend’s birthday party because the hosts are scared to invite a hemophiliac. Or a person living with schizophrenia may be afraid to talk about his or her condition because the stigma around the condition links it with violence.

What are we doing?

We believe successful therapy begins with awareness of the symptoms of a disease and a visit to healthcare professionals in the area of the coastal, Rural, and Urban-slum people and especially women in, Therefore, we invest strongly in awareness campaigns and build strong partnerships to help improve disease awareness. We partner with other NGOs, hospitals, and health organizations around the area to increase awareness of diseases such as cancer, Cardiovascular Diseases, hepatitis, Malaria, diabetes, etc.

We support local community partners to run screening, awareness, and counseling programs and help to empower people with the knowledge to safeguard and manage their own health.

Our experts publish newsletters, magazines, and other publications aimed at helping people make healthy
choices and changing behaviors to prevent disease.

Finally, we are focused on the research on the causes of the deadly disease & triple-negative cancer & of coastal, Rural, and Urban-slum people and especially women in four districts of Andhra Pradesh.